Social Media Marketing (SMM) | Social Media Optimization (SMO)

Target & Reach A Wider Audience
With Social Media Marketing.

Social media marketing provides a unique, and an extremely in-depth way of targeting a diverse range of platforms in order to target students that no other marketing channel can provide. Hence, it is also the smartest way to generate leads as it provides the marketers and the schools with a golden opportunity to showcase what they stand for, their mission, vision, and what they aim to achieve, communicating with their existing and prospective students. Student testimonials play an important role in helping the social profile rank well in the searches, now more than ever.

Improve Engagement

Coming up with organic content ideas, interactive social media posts that would catch the attention of, and engage your target audience will help boost your reach and engagement.

Cultivate A Following

Once the page's content engagement increases, you will start seeing a rise in the number of followers, too.

Generate Quality Leads

By posting interesting and relatable content, and linking it to your website, you are sure to gain quality traffic and leads on the website. These are visitors who are genuinely interested in what you have to offer.

How we bring it into reality

Set Up Your Social Media Profile

Zero-in on the platforms that make the most sense to you for your school. Carry out a quick survey of your audience – students, and staff members regarding social sites they'd recommend the most. Pick one to begin with, and then expand once this has been established.

Protect Your Account

We have all checked that massive “Terms & Conditions” page multiple times, on the new apps we download, online stores we sign up on, and almost certainly on the social media platforms we’re on for personal use. This is not just for your personal accounts, but for the business accounts too. Social media is extremely powerful when used safely and wisely.

Build Your Audience

As you begin publishing your content, you need to start building your audience. Let the students know where to find you on social media. Run ads on the platform, encouraging you to connect with the community members. Link your website to your new social profile. Utilize your school's social media profile to communicate and educate your audience.

Engage With People

It’s not enough to simply publish new content. It’s known as “social” media for a reason! Engage with your target audience in conversations, ask questions, educate, and run polls. Pay close attention to the ones who are commenting on your post, and keeping those conversations going. Listen to your audience, carefully as this provides you with real-time insights on how your community thinks about your school. This will help to generate some incredible feedback and improve your school digital and social presence.

Leverage & maximize all channels

Facebook

Instagram

YouTube

Undoubtedly the most widely used platform, Facebook is used by people of all ages to keep in touch with their family and friends. Educational institutions can create a business page to make important announcements to their community, and even utilize the private groups to take individual classes.

The world’s best platform for business and networking, LinkedIn houses a plethora of opportunities for educational institutions looking to establish and grow their digital presence. By creating the right messaging that resonates with your audience, your school can explode its brand awareness, gain quality leads and and increase conversions i.e. signups, registrations and enrolments from this platform.

Instagram turns possibilities into big conversions that back your ROI for the long-run by enticing recent visitors to your website to come back and take the desired action. Your brand’s marketing messages positioned strategically across the web, the visitors will be encouraged to take the final step on your school’s website, in this case, submitting the admission application would be the action and the endgame.

With an educational institute the majority of your target audience is the youth that is always consuming content on YouTube. Hence, YouTube can improve your brand presence, and its overall SEO rankings. YouTube allows schools and educational institutions to present their unique podcast / video content that's easy for viewers to consume and share. YouTube marketing can be an intimidating tool for brands. This is the best time to incorporate YouTube in your marketing strategy to build trust, more authority, and market reach.

That’s how social media boosts conversions

With an increased visibility on social media, your educational institution gains more opportunities for higher enrolment. Every piece of content leads prospective students to your company's website, increasing the traffic and signups/ enrolments. People prefer doing business with other people, as opposed to companies. When the audience engages with the content shared by brands on social media, it personifies the brand. Marketers believe that taking time to develop relationships with the audience shows better results in sales. The better impression you create on your prospects, the more likely they are to consider and join your school when they decide to pursue the course.

Social media has the highest lead-to-close rate as compared to the other marketing channels

It's been observed that the students following a specific mentor/ school account are likely to completely trust its credibility, leading to conversions in future, if not immediately.

Your audience is likely to mention your brand to friends when similar products/ services/ or in this case schools and courses are required, providing your school with social proof of its quality.

DGTL360 has the smartest way to

Generate Signups & Student Enrolments

By Targeting A Diverse Range Of Social Media Platforms