The Roots To Your
Tree of Growth

Today, ranking on search engines is critical to establish a digital footprint, a thriving identity, and brand credibility. Google ranks websites based on several on-page and off-page signals, such as the website content, website speed, and user-friendliness. Having a robust website enables the institution to be visible on the search engine in order to win clicks.

Staying ahead of the competition with a strategic SEO campaign benefits your institution, as it brings high-quality traffic to your website and at the same time reduces your customer acquisition cost. It is important to find the right set of keywords and start targeting them using a well-planned and structured SEO strategy.

SEO is a long term, constant process. It takes time to yield results. Every institution dream to be on the top when it comes to organic rankings, but only a few are able to achieve this feat. When you target the high-traffic keywords and follow an extensive SEO approach, you climb up the rankings on search engines.

adani
Great Lakes Institute of Management
Great Learning
Indian School of Development Management
Indian School of Public Policy
Jimsindia
Indian Police Foundation & Institute
Plaksha University
Increase Web Traffic

Increase Web Traffic

Institutions can increase their web traffic following an extensive SEO strategy to rank their website on search engines for a different set of keywords.

Build Brand Credibility

Build Brand Credibility

When your institution’s website rank on the top of search engines, maximum people see your website. This boosts your brand visibility and increases brand credibility.

Key to Search Visibility

Key to Search Visibility

As your institution ranks on a number of keywords, the website receives a lot of traffic. Your institution becomes more visible to your prospective students.

Solving SEO Challenges for Modern-Day Institutions

Solving SEO Challenges for Modern-Day Institutions

DGTL360 brings a unique set of expertise on the table. Together, we help clients to achieve measurable results while moving towards their yearly goals. We analyze the institution’s website in and out to determine flaws and technical glitches that stops the website to rank higher on search engines. Our major focus is to drive maximum number of visitors on your website that fits your ideal student profile. It helps an institution to convert that visitor into an enrolment with ease. An institution attracts a good amount of traffic on their website once the website gets ranked for high-search, intent-driven keywords.

We are the best of the bests

On-Page SEO

From your meta title and descriptions to image alt tags, keywords density, content strategy, and everything in between, DGTL360 takes care of your website. We ensure that all on-page SEO errors are fixed and the website is completely optimized for high performance on search engines.

Off-Page SEO

Link building and promoting website across different channels is a dynamic part of SEO and must not be ignored. We ensure that your website gets the best links on the web. We have our own guest blog network, PR network, and number of other websites for listings. These activities help your institution’s website rank faster on the search engines.

Technical SEO

We help institutions fix the technical glitches present on their website. It can be a broken link or could be a schema error or may be some design error. Our technical SEO team looks into every aspect of the technical SEO and identifies the technical concerns with your website while suggesting the best optimizations.

Local SEO

Most of the higher ed institutions want to establish a local dominance and this can only happen when students searching them from nearby find them. But how? DGTL360 helps institutions to rank on the SERPs using diverse SEO strategies that help their prospective students find them locally when they search for specific keywords.

How we bring it into reality

Website Audit

Step 1: Website Audit

We’d like to begin by understanding your institution, its vision, mission, the kind of courses offered, website analytics and goals.

Competitor Analysis

Step 2: Competitor Analysis

After analysing your website, we’d like to gain insights into your competitors too - down to the nitty gritties. Observe patterns and trends in the behaviour that differentiate the institutions and their websites.

Keyword Research

Step 3: Keyword Research

We research appropriate keywords for your school. These include low, mid and high search volume keywords, that can be leveraged while creating content to attract organic visitors on the website.

On-page Optimization

Step 4: On-page Optimization

This step includes optimizing the technical elements of the website like the URLs, meta tags, images tags, along with optimizing the web content with keywords.

Content Creation

Step 5: Content Creation

The core of SEO. SEO revolves around keywords optimized content - this includes all the blogs, articles, guest posts, page content etc, relevant to the website.

Link Building

Step 6: Link Building

A significant part of the off page optimization activities that helps your website rank higher in the organic search, while driving relevant traffic and audience to it.

Reporting

Step 7: Reporting

DGTL360 provides you with a fortnightly or a monthly report with details of the progress in terms of the website ranks, general updates, and performance.

Slow & steady wins the race!

Search Engine Optimization is your steady tortoise that slowly, but surely wins! It's not a single activity, rather encompasses multiple services. Here’s why DGTL360 is your best bet!

We Understand The Website Content

The need to understand all essential aspects of the institution is the key ingredient. Hence, before curating the content for the website, a quality amount of time must be spent on studying the website, and the various educational programs offered by the institution.

But research is just the tip of the iceberg, the first part of the intensive process. DGTL360 works in collaboration with your team towards understanding the guidelines that will implement the best practices, across the school’s website uniformly.

Understand The Website Content

A Mobile Responsive website

Smartphones are everywhere! The readability of a website on a smartphone plays a vital role in increasing traffic of the site since a lot of research work and streaming is done on them.

Hence, whether or not the target audience is using their smartphone browser to search online, all indexes must be made mobile-friendly as a practice in SEO for Education Domain.

DGTL360 ensures that the educational websites are made lighter, without losing any content or images.

Mobile Responsive

Navigation

In order to make a well-structured SEO strategy for educational institutions, understanding the navigational method of the website becomes essential. Mobile responsive websites that provide ease of accessibility are of paramount importance. Whether the educational links are being accessed organically or via backlinks from another article, the hierarchy of the navigation should always be maintained.

Navigation

Keyword Research & Optimized Content

SEO for educational institutions will require specific keywords that make its profiling more accurate.

To rank for specific searches, the keywords for schools need to highlight their program, USP, and all it has to offer to its students. At the same time, they need to make their website content more engaging, and less like a marketing message with a salesy tone.

Keyword Research & Optimized Content

Page Load Time

Mobile responsive websites have been normalized by today’s youth, since most of their research work is going on on their mobile devices. The page load time must also be kept in mind while planning an SEO strategy for educational institutions. Today’s youth has an attention span of a gnat, and will not wait for a page to load in the day, and age of lightning fast internet. While high-res images are non-negotiable, reducing the numbers will ensure that the page is lighter, and will load faster.

Page Load Time

For your institution, every second is precious!

Contact Us Today
invest in SEO

Why must you invest in SEO?

Search Engine Optimization is the process of making a website search engine and user friendly. The purpose of SEO is to generate relevant, high quality, and organic traffic from search engines by improving the website's SERP rank on high volume search terms.

  • The magnitude of the SEO results correspond to the effort, time, and budget, committed to it.
  • To see the best results of SEO, view it as an investment with remarkable long-term returns.
  • To make the most of SEO, researching, and reviewing content on websites better than the one at hand, and curating content that's superior to theirs, works like MAGIC!
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Brands we’ve worked with

adani
Great Lakes Institute of Management
Great Learning
ISDM
ISPP
jims
PFI
plaksha
The Talent strategy group
Shiv Nadar University
SOIL Institute Of Management
varthana

Frequently asked questions

Search Engine Optimization (SEO), is the exercise of improving a website to be more favourable on the search engines with the goal of growing visibility, traffic, and rankings. SEO directly affects the organic traffic, leading to increase in visitors to your website.

Yes! HTTPS is a secure form of HTTP, which provides valuable benefits to the website on search engines over non-secured pages. Search engines index the HTTPS pages first and recognizing HTTPS as a ranking signal. HTTPS pages generate more CTR as compared to HTTP.

Meta Title is the main title of your webpage. Search engines display it in the search results. Kindly note, search engines can rewrite the Meta Titles as per the user search.

A Meta Description is a brief copy that describes the content of your webpage, displayed in the search results.

It is a calculated metrics from Moz based on the number of links to your domain and the quality of those links.

It is a general belief between SEO experts that clickthrough rates and engagement on the site can affect rankings.

The load time of a website relates directly with the number of visitors that will stay on your website. Slow load times can adversely affect the search engine crawls and are factored in as well with ranking.

Yes! DGTL360 offers technical SEO audits to assist in identifying the areas of improvement in on/off page SEO.

We love to blog and share our thoughts

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What are clients say about us?

Great Lakes Institute of Management
Varthana
Indian Police Foundation & Institute
Indian School of Public Policy
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