The Protein in Your
Marketing Strategy

We blend data, creativity, strategy, and technology in your performance marketing campaigns to increase leads, traffic, and enrolments. Be found on top of search engine result pages and reach your target personas. DGTL360 helps institutions create, edit, modify, and optimize their paid marketing campaigns, thereby helping them reach their admissions goals.

adani
Great Lakes Institute of Management
Great Learning
Indian School of Development Management
Indian School of Public Policy
Jimsindia
Indian Police Foundation & Institute
Plaksha University
Boost Landing Page Clicks

Boost Landing Page Clicks

Reach the right audience and engage them through landing pages. Target the right age group, interest, and demographics.

Generate High-Quality Leads

Generate High-Quality Leads

When you do the targeting right, you get better conversions. Quality conversions converts into a paid application and finally to enrolment.

Run Remarketing Ads

Run Remarketing Ads

Thousands of your ideal prospects have visited your website throughout the year. Create a remarketing campaign to target them during admissions season.

How we do it?

01

Analysis

We start by analyzing the competition and your old campaigns. It gives us relevant data and forms a basis for our paid marketing strategy. Your old campaigns and competition are thoroughly reviewed by our experts before formulating a winning plan.

02

Keyword Research

When it comes to Google Ads, keyword research is something we are very peculiar about. We help institutions find the most converting keywords with a combination of high-intent keywords that are divided across different ad groups.

03

Demographics Targeting

Our analysis and the admissions team of higher ed institutions help us understand the demographics better. We are very specific when it comes to interest-based targeting, age groups, locations, and other factors.

04

Scheduling Ads

Once we are ready with the keywords and demographics, we are all set to launch a successful paid marketing campaign across different channels for the institution. We do it right and help institutions reach their admissions goal.

Things to keep in mind

Right Keywords

Targeting the relevant set of keywords can get you quick results while you save a lot of money that is being wasted when wrong keywords leaking money are added to the campaigns.

Split Ad Groups

Distribute keywords across different ad groups. Similar keyword phrases should be kept under the same ad group. For example – MBA in HR can have MBA in Human Resource but it will not have MBA in Social Work.

Removing negative keywords

Removing negative keywords from a campaign is a constant process that should be followed every day. This is where most of the institutions fail at times and require professional assistance. DGTL360 helps higher ed institutions to identify the negative keywords and remove them from their campaigns, thereby saving costs.

Optimize Landing Pages

At times, you try to optimize your campaigns with no results. You put every inch of your effort to get conversions but fail in the end. One of the biggest reasons of not achieving your desired goal is poor landing page design and user experience. Optimize landing pages with right messaging, right content, correct CTAs, and other USPs of your institution. This helps the visitors to take desired action on the landing page.

You’ll always be a priority!

Our paid marketing experts will devise an outbound admissions marketing strategy for your higher education institution. It will attract prospective students engage on your landing page and move towards the conversion stage.

Creative Approval

Transparency At All Steps

Final Approval On All Ads

Monitoring & Reporting

Taste the perks of paid marketing!

At DGTL 360, we love experimenting! Be it chocolates or marketing strategies for your institution, we are forever trying and testing different combinations like the following to see what works well for your business.

SEO & PPC Integrated Approach

Ramping up SEO campaigns for educational institutions is a great first step to understanding PPC ads. SEO best practices lead to your website visitors engaging with your website and content, improving the conversions achieved through your PPC ads.

Keywords are buzzwords which if utilized in SEO will help your school’s website rank on the search engine, and also give paid ads that extra boost it needs.

SEO & PPC Integrated Approach

Social media

DGTL360’s integrated paid marketing consultation and strategy include selecting the right social media channels to reach prospective students, connected with the goals you have in mind for your educational institution.

DGTL360 creates content like graphics and animated videos, and keeps track of all other social media trends and marketing strategies to maximize your school budget.

Social media

Email Marketing

DGTL360 brainstorm, curate and design email marketing campaigns for the educational institution. We have an effective way of managing and communicating with your target audience. Taking their feedback and tweaking the campaigns to make improvements, providing more value to them, reaching the right audience and at the right time, generating more, and better traffic to the school website, resulting in registrations, enrolments and admissions.

Email Marketing

Time Plays A Significant Role

Traditional marketing campaigns have a designated time and place, hence, take months to plan and organize. Even then, there’s no guarantee if the right people/ the targeted audience will see your campaign assets at the right time.

Email marketing on the other hand, helps you create an entire campaign on shorter notice as they aren't so time consuming to plan and execute. Additionally, you can always ensure that your email lands in their inbox, at the right time.

Time Plays A Significant Role

An Influx Of Students Is headed your way. Are you ready?

Contact Us Today
Experience explosive growth

Experience explosive growth with high-volume keywords

Be it education or entertainment, grads and undergrads can always be found surfing on the internet the whole time. One right ad, to the right audience, opened at the right time can do wonders - the target audience could go through the ad, engage with the content on the landing page and website and eventually go from being a hot lead to a student!!

  • Paid marketing will help the school appear on crucial keywords that they don't originally rank well for.
  • Social media ad campaigns can also help you find the ideal audience, and also familiarize them with your school and the kind of courses it has to offer.
  • Remarketing ad campaigns can be the much-needed nudge they need to resume their enrolment journey, if they had abandoned the idea midway.
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Brands we’ve worked with

adani
Great Lakes Institute of Management
Great Learning
ISDM
ISPP
jims
PFI
plaksha
The Talent strategy group
Shiv Nadar University
SOIL Institute Of Management
varthana

Frequently asked questions

DGTL360 can achieve anything under the sky! All we ask is to walk us through your business goals, what your institution aims to achieve, send us your brand guidelines, a few references, list of competitors too could go a long way, and we’ll match everything else.

There are numerous reasons for your institution to invest in paid marketing. For one, paid ad campaigns will increase awareness of your educational institution among your target audience. You can also tweak and improve your marketing approach depending on your previous experience with paid ads and to achieve better results. This is where collaborating with a specialized education marketing agency becomes advantageous – DGTL360 knows this industry inside out, and can implement all the required changes to drive your enrolments through the roof.

SEM stands for Search Engine Marketing that comprises of all marketing related to a search engine, such as Yahoo, Google, Bing etc. This marketing relates to the search ads (text ads), shopping ads, Google Maps Ads, Google Display Network, YouTube Ads, Bing Ads, and Yahoo Ads.

PPC stands for Pay Per Click which is a traditional way of paying for the search ads campaign. You jump into an auction and if someone clicks on the ad, you need to pay for that click. There are other ways to pay for your ads in SEM, like Cost per View (CPV), cost per 1000 Impressions (CPM), or even Cost Per Conversion.

Thousands of websites offer PPC advertising. The exact number of sites offering PPC is unknown.

The number of people clicking on ads may vary from ad to ad. PPC ads are very likely to be clicked. In fact, in 2021, stats showed that 64.6% of people clicked on sponsored Google Ads, whilst shopping online. Moreover, the total click through rate on Google is 600x higher than the click through rate for ads on a typical Facebook page.

This behaviour is called click fraud. Google uses a few methods to hinder this. Google blocks the activity from an IP address from where number of clicks are happening on your ads. Therefore, you don’t have to pay for the clicks on those ads.

We love to blog and share our thoughts

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What are clients say about us?

Indian Police Foundation & Institute
Great Lakes Institute of Management
Varthana
Indian School of Public Policy
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