Careers

We are looking for self-motivated, creative and collaborative professionals to join our team to generate fresh and engaging content that helps promote the brand.

Experience

• Minimum 2 years

Core responsibilities include the following:

• Researching and understanding the target audience, industry trends, and client requirements, especially in the Education Sector.
• Creating engaging and informative content that aligns with the brand voice and objectives.
• Conducting thorough research on assigned topics to ensure accurate and up-to-date information.
• Developing content strategies and plans to meet content goals and objectives.
• Writing clear, concise, and compelling copy for various mediums, such as websites, blogs, social media, emails, and marketing materials.
• Proofreading and editing content to ensure accuracy, grammar, style, and consistency.
• Collaborating with the marketing team, designers, and subject matter experts to gather necessary information and ensure content meets the desired standards.
• Optimizing content for search engines (SEO) to improve organic visibility and drive website traffic.
• Monitoring and analyzing content performance using relevant metrics and making data-driven improvements.
• Keeping up-to-date with industry trends, best practices, and emerging content formats.
• Adhering to brand guidelines, style guides, and content creation processes.
• Meeting deadlines and managing multiple projects simultaneously.
• Conducting periodic content audits and updates to maintain relevance and quality.
• Communicating and collaborating effectively with team members and stakeholders.
• Continuously improving writing skills and staying updated on industry advancements in content creation and marketing.

Qualification

• Candidates must have demonstrated writing experience, professional and/or academic. Candidates should have experience writing for a web-based audience as well as a working knowledge of search engine optimization best practices and how they apply to content marketing.

Desired Candidate Profile

• A minimum of 2 years of experience in web development.
• Good understanding of front-end technologies, including HTML5 and CSS
• Experience in developing responsive design websites. Comfortable working with debugging tools like Firebug, Chrome inspection, etc.
• Ability to understand CSS changes and their consequences to ensure consistent style across platforms and browsers.
• Knowledge of Photoshop, AI and other graphic tools
• Basic knowledge of SEO-friendly coding patterns.
• Aggressive problem diagnosis and creative problem-solving skills.

Qualification

• BE/B.Tech/M.Tech/MCA/MBA

Roles and Responsibilities

• Use a data-driven approach via web analytics for monitoring and reporting of paid media campaigns
• Interface with account managers, and strategic leads to deliver for clients across a wide array of industries
• Work collaboratively with team members to create, implement, and measure online marketing campaigns
• Develop multi-channel paid digital media marketing campaigns and strategies, including search, display, discovery, performance Max, paid social video and mobile
• Daily monitoring of campaign management of paid social and/or search campaigns including monitoring account and campaign performance, troubleshooting issues and identifying new opportunities.
• Experience with setting and managing to CPL / CPA targets in Google Ads, Facebook or other platforms
• Proven ability to construct a proper A/B testing approach from hypothesis generation through data gathering and conclusions
• Familiarity with how digital ads are served and tracked using pixels, URL parameters, etc.
• Perform On page and Off page SEO optimizations: keyword research, content gap analysis, meta data optimizations and competitive research
• Manage day-to-day paid media accounts and vendors
• Develop strategies to increase lead volume, decrease cost per acquisition and out-manoeuvre competition in a highly competitive market
• Strong ability to communicate to a diverse set of teams; use data and insight to make a case for what you need to be successful

Desired Candidate Profile

• Ability to work in a fast-paced environment
• Being highly detail-oriented with high ownership
• Preferred experience range of 2-3 years
• Ability to work across teams and manage requirements across the organization

Roles and Responsibilities

• Direct the strategic development and management of new and existing initiatives that will drive organic traffic, conversion, revenue growth, and profitability for the SEO channel.
• Prioritize and manage optimization efforts to drive search metrics and rankings.
• Create link strategies and coordinate with the Content, PR, and Brand team to ensure growth in domain authority, rankings and traffic.
• Experience in leading and managing SEO team in a fast-paced environment, with a focus on mobile-first SEO strategies and scaling the organic traffic & leads numbers.
• Ability to successfully strategize and deploy technical SEO initiatives to drive SEO growth at scale
• Strong communication skills with the ability to engage and influence stakeholders to drive decision making
• Develop processes and reports to ensure the accuracy of data and its presentations
• Measure and analyze the impact of existing functionalities & activities performed
• Identify opportunities to innovate and improve. Work closely with website analysts to understand all SEO activities, and impact, and understand hurdle rates for new activities.
• Ability to draw conclusions from data to create business cases, market insights, and requirements for SEO Experience using SEO tools including but not limited to SEMrush, ahrefs, Google Search Console, Bing WMT, SEO Testing, Screaming Frog, and Google Analytics.

Desired Candidate Profile

• Ability to work in a fast-paced environment
• Being highly detail-oriented with high ownership
• Preferred experience range of 2-3 years
• Ability to work across teams and manage requirements across the organization

Job description

We are looking for a Wordpress Developer who is result-oriented, believes in leading from the front, and is always willing to go the extra mile. The role requires a talented, self-directed individual with a strong work ethic and the following skills-

The role will involve

• Should have excellent knowledge in WordPress & MySQL
• Must know about theme customization
• Must have experience in WordPress plugin integration/development/Customization
• Must have experience in developing REST API on WordPress back-end
• Strong knowledge in JavaScript, Ajax, JQuery, XML, XHTML, HTML5, CSS & knowledge of working with third party web services
• Should know the Webhooks
• Must have experience of WordPress Development over Linux Operating System, basic AWS services like EC2, RDS, S3, Cloudfront, and basic knowledge of Cloudflare
• Should be aware of using phpMyAdmin, MySQL-Workbench, FileZilla, SSH client
• Mentor technical team for all maintenance and new site tasks

Required Qualification & Soft Skills:

• BTech/BE/MCA/MTech
• Excellent Verbal & Written Skills
• Exceptional analytical and problem-solving skills
• Should be self-motivated, detail-oriented & responsible team player.

Employment Type:

Full Time, Permanent

Experience:

3 to 6 years

Salary:

4-7 LPA