What is Google Tag Manager

Google Tag Manager is a free, reliable tool to manage and deploy marketing tags, scripts, or pixels on the website without having the developer to edit the code for you. To install it on the website, you may need developer’s help to place the tag in and tags. DGTL360 can help you complete this task successfully.

Once the tracking codes are installed on your website, your marketing team can then add and remove any marketing scripts using Google Tag Manager and no longer have to take the help of a developer. You can control what tag configurations fire and trigger based on certain actions that happen on the website. This can help speed up your website and reduce the load time of your website.

Google Tag Manager
Tags

Tags

The short snippets of the tracking pixels or code that come from the third-party tools. These can be Google Ads remarketing code, Facebook pixels, GA Universal Tags etc.

Triggers

Triggers

Triggers are used to tell Google Tag Manager when to turn on the script or fire. You can allow your tags to fire in different ways as per the user action.

Variables

Variables

Variables are used within the tags and triggers to provide additional information and ensure that they work.

Google Tag Manager do for your business

What can Google Tag Manager do for your business?

Google Tag Manager is a powerful tool offered on an easy-to-use, centralized platform enabling marketers to stay on top of digital marketing trends while keeping their website speedy.

GTM provides significant opportunities for improving your website by tracking PDF downloads, scrolling behavior, link clicks, form submissions, video activity, and more. The platform gives the user the ability to measure, analyze, and create actionable steps to improve your marketing and website performance!

How Google Tag Manager solution can help?

Increase Agility

Add and update your own website tags efficiently. Understand the conversions, site analytics, and more in a better way mapping user journeys.

Integrate Easily

Google Tag Manager supports and integrates with all Google and third-party tags platforms.

Put Mind at Ease

Error checking, security features, and speedy tag loading ensure that all your website tags work.

Collaborate

Improve collaboration across the teams. Features like workspaces, granular access controls, and support for multi-environment testing mean that different teams can work together efficiently.

What can be tracked with Google Tag Manager?

Google Tag Manager has endless tracking capabilities. We, at DGTL360, can help you decide what you should be tracking based on your marketing goals and KPIs. Here are a few data points that can tracked at ease:

Tracking the Scroll

You can see how far the visitors scroll on your website, where they stop scrolling, and how often they scroll.

Tracking the Scroll

Track Form Submissions

You can easily track the form submissions even if you don’t have a dedicated “Confirmation” or “Thank You” page.

Track Form Submissions

Track the Videos

If your web property features any embedded YouTube videos, you can track how many people watch, how long they watch, and when they stop watching.

Track the Videos

Our experts are ready to discuss how they can help your business with Google Tag Manager

Contact Us Today

Brands we’ve worked with

adani
Great Lakes Institute of Management
Great Learning
ISDM
ISPP
jims
PFI
plaksha
The Talent strategy group
Shiv Nadar University
SOIL Institute Of Management
varthana

Frequently asked questions

It lets you create and insert the JavaScript and HTML tags into a piece of code known as GTM Container. GTM Container mostly contains JavaScript & Non-Javascript codes that can be hard-coded onto every page of your website. This enables GTM to fire the necessary tags for tracking purposes.

GTM is available in both Free and Premium plan. Small and medium-sized businesses can leverage the free plan while large enterprise can get benefitted from paid Google Tag Manager 360 option.

Yes, you can. You need to be careful while setting up the triggers because you might want to fire a specific tag on Website X but not on Website Y.

You can use Google Tag Assistant or enable “Preview and Debug” mode in GTM → Go to the Website and refresh it. If the “Preview and Debug” Console appeared, it shows the tag is firing.

Yes, you need to do a little bit re-tagging on your website for GA4. GA4 uses a different data model, so the method of collection is also slightly different. While Google Tag Manager offers native tags for GA4 config and GA4 events, this need rolling out across the entire site.

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What are clients say about us?

Indian Police Foundation & Institute
Great Lakes Institute of Management
Varthana
Indian School of Public Policy
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