Before creating any sort of collateral, it’s important to first clearly understand the reason for it. Understanding where you’re going to use it, and what you expect it to achieve, is crucial; these factors would make a big difference in organizing the rest of the process.
The more detailed your buyer profile is, the more effective your strategy will be. Your collateral can then be adapted to fit the situation, and actually be useful to your client.
SMART goals are a fantastic way of ensuring that your goals are meaningful and can be tracked. SMART is an acronym that stands for “Specific, Measurable, Achievable, Relevant, and Time-bound”.
