Budget plays a crucial role while planning and running CRO campaigns. Hence, before zeroing in on any amount, the educational institute must determine their ROI from the CRO campaigns. They must invest in CRO tools ONLY after thoroughly deciding their goals and actual gains.
Give your A/B tests some time to breathe! Let the experiment run its course until it reaches its statistical significance. Look for errors or bugs if you feel your experiment is on the verge of failing. Fix the issues, and give it some amount of time before reaching a concrete conclusion.
Tie your macro conversion goals to micro-conversions, otherwise it’ll become a clear case of not seeing the wood for the trees. Mistakes are inevitable, however, learning from your pitfalls and relaunching a more data-backed test will only enhance the overall results.
