Skyscraper technique for Link building and SEO for the Ed-tech industry

Looking for some tips and tricks to enter the world of Link Building Community? You have landed on the right page where we will discuss everything about the Skyscraper Technique, emphasizing more on the Ed-tech industry.

Building links is akin to a race. Several impediments on the race track might prevent you from completing a lap. You will need to use a few methods and strategies to get a boost over the competitors to succeed. You immediately implement any tactic you learn that provides you a leg up on the competition. Link building is somewhat the same.

Here, we will highlight how to use the Skyscraper Technique with perfection for your higher ed institution.

How do you define the Skyscraper Technique?

The Skyscraper Technique was derived by Brian Dean of Backlinko to create engaging content that can help you generate high-quality editorial links.

This method entails the following steps:

• Use the search engine result pages or SERPs to find the best-performing content for keywords associated with your institution.
• Get a snapshot of the websites linked to the information you seek.
• Create premium content that addresses the issues plaguing the existing material.
• Request that folks who are linking to the original content to your premium content instead.

Wondering why this method is called the Skyscraper Technique? Here is your response in the words of the man who first proposed the idea:

"Have you ever walked by a tall building and said to yourself: "Wow, that's amazing! I wonder how big the 8th tallest building in the world is." Of course not. It is human nature to be attracted to the best. And what you are doing here is finding the tallest "skyscraper" in your space…and slapping 20 stories to the top of it." - Brian Dean.

A Guide to Implementing the Skyscraper Technique

We will walk you through the process of using this technique with much detail to develop content for higher ed institutions that is searched by the target personas throughout the year.

Step 1: Draw up a list of content ideas that are highly shareable and linkable

The first stage in the skyscraper approach is to discover link-worthy material. Find out what material is already doing well in your industry.

The reason is that if an article or a video, or an infographic in the Ed-tech industry is doing very well, it indicates that it has the potential to draw thousands of viewers. You are said to take over the blogoverse if you concentrate on "viral content concepts."

Here are some of the tools that you can leverage while creating content for your higher ed institution:

• Semrush- The excellent tool to find some content worth linking.
• Buzzsumo- To locate the most shareable subject ideas surrounding your field, like Ed-tech. (You can find highly shareable content ideas around the Ed-tech industry)
• Ahrefs- This is also a tool to find social and onsite metrics to come across better topics in your industry.

Here are a couple more valuable tools required to discover fantastic content in Ed-tech -

Quora

Quora is one of the most popular Q&A sites, with millions of people asking questions. Simply input any subject or term, and Quora will provide a collection of questions that you may use to generate topic ideas.

Especially for the Ed-tech sector, Quora is a super practical tool to help you find viral queries raised by people.

Twitter

We all have heard of the micro-blogging social site Twitter. It has millions of users and thousands of individuals searching for different terms daily. Simply inputting your target keywords will help you find hashtags and links. Choose the URLs that receive the most retweets and comments. You can also improve your content ideas by generating more buzz about Ed-tech.

You are ready to go on to the next level after you have assembled ideas for several top-performing subjects in the Ed-tech industry.

Step 2: Develop extraordinary content material that aligns with your ideas

Finding a list of trending blog post ideas in your field is the first step in improving your blog's performance. The next step is to inject some originality into your content.

Let us drop a secret here! You must create epic content pieces to achieve outstanding Skyscraper Technique results for your institution.

You won't get strong results from this strategy if your content doesn't captivate, impress, and amaze your viewers. If your educational blog does not provide interesting or valuable information, no one will want to share it or link it. It’s the critical stage of this technique.

Here are some proven strategies for writing blog articles that go viral-

Produce Detailed Blogs

Produce in-depth information in your blogs after you have gathered a list of fundamental educational ideas for viral blog posts. Search for missing pieces. Get as specific as you can be. Do not leave out anything relevant to the topics you have found for your blog posts.

Increase the Captivity of the Blog

Add visual data to your existing blogs in the educational sector that don't contain many images, videos, or infographics. Blog content that is both informative and visually appealing tends to get more social media shares and referrals. Invest serious time and effort into enhancing your content by including additional visuals.

Provide Valuable Data and Resources

Information supported by research is the most credible source of knowledge in any field. Focus on developing authentic, well-researched material, case studies, etc., if you want to get plenty of social shares and inbound links from other sites.

After making your blog's most popular material, it's time to start spreading the word to the right people.

Step 3: Reach out to the appropriate individuals in Ed-tech

One way to reap additional benefits for your institution is to identify others who may be interested in connecting or promoting it. How can you track down people who might be willing to share or link to your blog posts?

Getting in touch with those who have already linked to the original blog post is a simple step in the right direction.

Master the art of writing emails people cannot resist opening, reading, and responding to.

Here is when the Skyscraper Technique comes into action! The whole thing will not work if you skip this step. Do not disregard 'email outreach".

The success or failure of this method is most closely tied to the email outreach approach used. Emails that do not get opened are useless. Thus, you need to master the art of composing the best emails.

It is not as simple as it seems to receive a reaction from the most prominent bloggers. Their schedules are so packed that they may not even have time to read your emails. Because of this, you must take care to make sure your emails are crisp and clear.

These were some of the valuable Skyscraper Techniques your Ed-tech requires to have a better presence online. It is with giving a shot, and once you practice this frequently, you will be able to see better conversions from your target audience in no time.

Over to You

The Education Technology Sector is very wide, and numerous responsibilities are tied to everyone in the lead position. Thus, it gets challenging to manage both virtual and real presence simultaneously.

Therefore, you can leave all the complexities to the pros in Sky-scraping, especially in an Ed-tech industry where we take all the responsibilities to increase your digital presence and help you reach a wider audience using the above techniques. The experts of DGTL 360 are well-versed with the tools and terminologies involved in implementing these techniques. Say hey to your monthly dose of new reach and presence!

Frequently Asked Questions

What is the importance of The Skyscraper Technique?

The skyscraper strategy has several advantages, including the following–

• It helps your higher ed institution get backlinks.
• It helps the institution’s website rank better in search engines with the content you produce.
• It encourages users to share your blogs and comment on social media.

How exactly does one go about using the skyscraper method?

The skyscraper strategy may be used in the following manner for link building:

• Utilize software like SEMrush to locate strong content from other competing institutions.
• Develop content that is ten times more interesting and consumable than other pieces on the web.
• Ensure to get the word out to the individuals who have already shared the first blog.

In search engine optimization, what are backlinks?

Backlinks are links on other websites that directs to a particular page on a website. Your search engine rankings may improve by increasing the number of quality backlinks.

Should we still put effort into creating links?

Building links continues to be one of the most successful search engine optimization strategies for higher education, and you should keep this in mind as you work to increase the exposure of your website. When determining a site's trustworthiness, Google continues to consider the quality of a website's backlinks. Investing in a link-building effort might provide you with more ranking and increase the number of visitor conversions.

Precisely what does "skyscraper content" refer to?

The Skyscraper content is the content that fulfils all the technicalities and ideas curated to answer what people are looking for in the Ed-Tech sector. By creating a range that provides valuable information with the help of extensive research, you can make an ideal Skyscraper Content. It helps you impart knowledge about your domain while promoting your institution creatively.